Mest populære Professional Services Marketing Second Edition by Mike Schultz & John E. Doerr & Lee Frederikson kt8wRp2m

  • Model: kt8wRp2m
  • 2012 Antal på lager

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A proven approach to revenuegenerating marketing and client development Professional Services Marketing is a fully fieldtested and researchbased approach to marketing and client development for professional services firms. The book now in its Second Edition covers five key areas that are critical for firms that want to grow and become more profitable creating a marketing and growth strategy establishing a brand and reputation implementing a marketing communications program executing lea