Bedste produktkvalitet Entrepreneurial Marketing by Ian Chaston QG2G0vCD

  • Model: QG2G0vCD
  • 807 Antal på lager

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It is increasingly apparent that most firms succeed because they are willing to break the rules and act entrepreneurially. The purpose of this text is to examine how this simple trading principle can be applied by any individual in any private or public sector organisation by focusing on the concept of entrepreneurial marketing across all aspects of the marketing process. Entrepreneurial Marketing begins by defining the rules of marketing as a basis for the entrepreneur to understand what ru