2018 mest populære Brand Psychology by Jonathan Gabay NdUEBL3P

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Product Description:

Why do we trust some brands more than others How important is integrity for a brands survival How can brand confidence be rebuilt during a crisis Using both new and classic insights from social psychology cognitive psychology and neuroscience Brand Psychology reveals the hidden processes behind why certain brands command our loyalty trust and most importantly disposable income. Reputation management authority Jonathan Gabay takes readers on a tour of the corporate political and pers